How We Generate Leads

At WM Performance Media, every lead we deliver is the result of a controlled, transparent, and fully compliant process.
We combine human intent with data verification -ensuring advertisers and networks receive verified homeowners, not just clicks.

🧩 Step 2: Conversion Through Optimized Funnels

Visitors engage with our conversion-optimized landing pages built for clarity, compliance, and conversion.
Each form includes:

• Clear TCPA-compliant consent language

• Homeownership, ZIP, and service interest filters

• Real-time input validation for phone, email, and address

🧭 Step 1: Targeting Real Homeowners with Intent

We start by reaching verified U.S. homeowners actively researching home improvement services — including windows, roofing, solar, and HVAC.
Our campaigns leverage:

• Paid search (Google/Bing)

• Social media (Meta, TikTok)

• Native and programmatic placements
  All creatives and landing pages are pre-screened for compliance — no incent, no sweepstakes, no co-reg traffic.

🔒 Step 3: Multi-Layer Validation & Compliance Proof

Before any lead is sent to a partner, our system runs multi-step quality assurance:

• TrustedForm or Jornaya tokenization

• Email & phone validation

• DNC & suppression checks

• Geo & time zone match

• IP + timestamp audit trail

All tokens and consent proofs are stored for audit support and transparency.

Step 4: Real-Time Delivery & Data Integrity

Once verified, leads are delivered instantly via secure POST or S2S integration, compatible with all major CRMs and tracking platforms (Everflow, HasOffers, Cake).
We tag every lead with SubID and creative data for full attribution and optimization.

📊 Step 5: Continuous Optimization & Feedback Loop

Our optimization engine continuously refines targeting, creative performance, and source quality using conversion data and partner feedback.
We pause or boost traffic sources within hours — not days — based on ROI metrics.

🧠 Step 6: Ongoing Compliance Monitoring

Compliance is never “set and forget.”
We actively monitor creatives, call recordings (if applicable), and landing page updates daily to stay ahead of regulations.
Each campaign is logged, versioned, and verified internally for audit-readiness.